Your marketing team needs direction and every decision still falls on you
I work with founders and their teams to decide where marketing should focus, build the plan, and review the results as the work gets done.
.png)
.svg)
.png)
You have a team. You’re still leading marketing
You’ve hired people and invested in the work. But you’re still the person everyone turns to for direction.
The work keeps growing. The results don’t. Your team is producing more, but you’re struggling to see what’s bringing in customers.
You’re spending without enough confidence. Every channel has a report. You still need to decide which ones deserve the budget.
Every priority needs your approval. The team brings ideas, agencies make recommendations, and you’re left figuring out how it all fits together.
I’ve built the marketing function you’re trying to lead
I joined Sketchy as its sole marketing lead and spent five years developing the strategy, channels, systems, and team as the business grew.I joined a growing ed-tech company as its sole marketing lead and built the marketing function from the ground up.
$500K: Approximate annual revenue when I took over marketing.
5 years: Building the strategy, systems, channels, and team.
$30M: Approximate valuation at the time of a majority-stake acquisition.
That experience shapes the advice I give today.
What deserves your team’s time?
I work directly with you and the people handling marketing to answer that question; and turn the answer into a plan they can follow.
Review your positioning, acquisition, conversion, retention, and team to identify where marketing is falling short.
Build the strategy, establish priorities, and recommend where to put your budget and people.
Meet weekly to assess results, work through decisions, and change the plan when the evidence calls for it.
The decisions behind the results
These case studies show what I worked on, what changed, and how the strategy developed as we learned more about the business and its customers.
Helped rebuild positioning, creative, acquisition, and the customer journey for NuNorm, a funded men’s cosmetics brand.
%201%20(2).png)
Developed launch plans, channels, systems, and the team as the company grew toward a majority-stake acquisition at an approximately $30M valuation.
For founders with a business to grow and a team to lead
My work is most useful when you have an established offer and people handling marketing, but need experienced help deciding what comes next.
Customers are buying. You have an offer worth investing in and want to build on what’s working.
Growth has slowed, results are uneven, or the next stage requires decisions your current team needs help making.
Your team or agency partners handle delivery. I provide the strategy, priorities, and ongoing review that guide their work.
The wrong priorities can keep a good team busy good team busy
A capable team can spend months on work that does little for the business:
Creating more content before fixing the offer
Increasing ad spend while customers drop off before buying
Aadding channels before understanding the existing ones
Hiring without knowing what the role needs to accomplish
Starting new campaigns before learning from the last ones
I help you examine those decisions, agree on what needs to change, and give the team a clear place to start.
SEE MY APPROACHYou work directly with me
I’m Joshua Malik. I’ve spent more than a decade building marketing functions, launching products, and working with teams across education, consumer products, and leadership businesses. Freqxency is my practice. I’m the person reviewing your marketing, meeting with your team, and helping you make the decisions.
A plan built around your customers, goals, budget, and the people available to carry it out.
Advice informed by years of building teams, running launches, and changing course when results fell short.
Recommendations tied to how your business attracts customers, converts demand, and earns repeat business.
Customer Testimonials
From the people I’ve worked with on their marketing.
“We would highly recommend working with Josh to support your business with marketing development!!”
B2C Founder
"Josh created writing strategies and planned blogs to help my company grow and stay on track with my sale goals. I recommend working with Josh for your writing and marketing needs."
.png)
B2C Founder
“I’m a dreamer…big ideas. And while I know what I want to do I sometimes don’t know how to tap into the world of social media marketing and branding. But Josh does!!!"
.png)
Politician
“Joshua is an incredibly talented writer and strategist. He really goes above and beyond!"
.png)
Marketing Lead
Let’s talk about the decisions you’re facing
Tell me what you’re trying to grow, who’s handling marketing, and where you’re getting stuck. We’ll discuss how I could help and whether working together makes sense.
For founders scaling past proof of concept
Notes on where to invest, what to question, and how to give your team
clearer direction.