the process

How we work together

We begin by reviewing your marketing and agreeing on what needs attention. I develop the plan with you, then stay involved through weekly working sessions as your team carries it out.

You work directly with me throughout the engagement.

Discuss working together

You have customers and people handling marketing.

Your team might include employees, freelancers, agencies, or a combination. They can deliver the work, but you need experienced help assessing performance and deciding where to focus.

I provide the strategy and ongoing advice. Your team remains responsible for implementation.

The engagement

Ways to start

The First 90 Days

We begin with the Marketing Assessment. You receive the findings, priorities, and a 90-day starting plan.If we continue into ongoing advising, we refine that plan around your team’s capacity and review progress in weekly working sessions. At Day 90, we assess what has been implemented, what the results suggest, and what needs attention next.

Every engagement starts with a $3,000 Marketing Assessment. Ongoing advising starts at $3,500 per month, with scope and fees agreed separately.

‍
Before starting, we agree on the scope, engagement term, weekly session format, and support included between meetings.

What changes

You’ll have a documented set of priorities, an agreed way to assess performance, and a regular forum for making marketing decisions.Your team will understand what they’re working toward and who is responsible. And you'll have someone who knows your business to check the next big idea before you spend on it.

Commercial results depend on the starting point and implementation. We’ll distinguish early evidence from outcomes that need longer to assess.

A few practical questions

Do I have to start with the Marketing Assessment?

Yes. Every advising engagement starts with the Marketing Assessment, so my advice is based on your real numbers, not guesses.

Who does the implementation?

Your team, freelancers or agency. I set direction and review the work. I don't execute.

Can you work with my agency?

Yes. I help you assess their recommendations, sharpen their briefs and check the work lines up with your goals.

Who attends the weekly sessions?

You and the people who make marketing decisions. We agree on who before we start.

What happens in a weekly session?

Whatever needs a decision that week: performance, upcoming launches, creative review or a change in priorities.

What do you need from us?

Access to your marketing information, a decision-maker on our calls, and a team that can carry out the work.

Do I work directly with you?

Yes. No account managers and no junior staff. You work with me.

How is this different from the second opinion or a Decision Session?

The free second opinion is a short recorded review of one thing. A Decision Session works through one decision on a 90-minute call. The assessment covers all of your marketing in 7 days, and advising adds weekly sessions after that.

Let’s discuss the
work ahead.

Tell me what you want marketing to achieve and where you need help. We’ll talk through your current setup and whether this engagement fits.

Discuss working together